In a blockbuster tech shake-up, private equity powerhouse Thoma Bravo has agreed to acquire PROS Holdings Inc. in a $1.4 billion all-cash transaction, propelling the Houston-based artificial intelligence-powered pricing and selling solutions provider into private ownership. The deal, steered by Kirkland & Ellis LLP for Thoma Bravo and DLA Piper LLP for PROS, signals a sweeping pivot in the AI-driven commerce landscape.
The agreement sets PROS’ value at $23.25 per share, a 41.7% premium over its last closing price before the announcement. For Wall Street watchers, the premium reads like a neon sign flashing Thoma Bravo’s confidence in PROS’ technology and future.
AI, Automation, and Agility
Founded in Houston, PROS delivers software-as-a-service platforms that blend predictive AI, real-time analytics, and advanced automation to fine-tune pricing, connect buyers with the right offers, and sharpen the overall omnichannel shopping experience.
“PROS has grown into a complete and intelligent commercial platform, helping businesses win with agility,” said PROS President and CEO Jeff Cotten. “Joining Thoma Bravo means greater flexibility, deeper investment in innovation, and a clear path to staying ahead in AI-powered enterprise transformation.”
