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In a new federal lawsuit, Amazon.com Inc. and Procter & Gamble Co. have joined forces to target a cluster of Chinese individuals and businesses accused of flooding Amazon’s marketplace with counterfeit flying insect traps disguised under P&G’s trusted Zevo brand. The case, filed Monday in Washington federal court, paints a portrait of a sophisticated knockoff operation masquerading behind legitimate storefronts.

The complaint names Yangze Hu, Yeuquan Li and Xiaowei Chen, as well as several unidentified associates and entities. The companies allege the defendants misappropriated the Zevo name and logo—trademarks owned by P&G—to push fake insect traps through Amazon’s platform, a tactic the lawsuit compares to slipping forged currency into circulation.

Counterfeits Sold Through Jomspo E&C Account

According to the filing, the individual sellers first registered on Amazon in 2016. But between June 2024 and February 2025, they allegedly promoted and distributed counterfeit Zevo-branded traps through their Jomspo E&C storefront without authorization.

Amazon and P&G say the defendants knowingly accepted the Amazon Services Business Solutions Agreement (BSA), which includes clear prohibitions on counterfeit sales and deceptive behavior. Despite agreeing to those rules, the companies claim, the sellers used Amazon’s marketplace as a launchpad for fraudulent products crafted to mimic P&G’s genuine insect-control line.

Amazon Traces Transactions, Blocks Account, Refunds Buyers

Amazon stated in the complaint that it used information collected during the Jomspo account’s creation to identify financial transactions tied to the counterfeit activity. Once the sales were confirmed, the online retailer blocked the account from further selling and moved to refund customers who unknowingly purchased the forged Zevo goods.

Claims Include Trademark Counterfeiting and Contract Breach

The suit brings forward several claims: trademark counterfeiting and infringement, false designation of origin, violations of the Washington Consumer Protection Act, and breach of contract for violating the terms of the BSA.

The action also follows other recent Amazon lawsuits accusing Chinese manufacturers of falsely promoting their electric scooters and e-bikes as certified by safety organization UL LLC, signaling an intensified crackdown on fraudulent product listings.

Legal Representation

Amazon and P&G are represented by Scott Commerson of Davis Wright Tremaine LLP.
Counsel for the defendants had not yet been identified as of Wednesday.