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The Consumer Technology Association (CTA) chose Microsoft Corporation (NASDAQ: MSFT) as a technology partner for its reimagined CES 2021.

The organization's annual technology trade show on January 11 to 14 will be all-digital, which is not surprising due to the ongoing COVID-19 pandemic worldwide.

CTA had to reimagine how to connect exhibitors, customers, and media from around the world while prioritizing health and safety.

During the event, the tech giant will use Microsoft Azure,  Microsoft Power Platform, Microsft Teams, and partner solutions to bring together the entire global tech community and experience the CES 2020 all-digital event.

According to CTA, although the CES 2021 will be all-digital, the global tech community will still have a forefront-row seat to the latest technology breakthroughs and cutting-edge products from global brands and startups.

In a blog post, Bob Bejan, CVP, global events, production studios, and marketing community at Microsoft, wrote, "We are thrilled to be able to work side by side with the team from CTA. What I’m even more excited about personally, though, is the opportunity this will give us to share all that we’ve learned about digital events over the past many months as world circumstances have necessitated that we rethink everything we thought we knew about how to host a major event."

CES 2021 Schedule

• There will be an exclusive media-only access day on January 11th.
• From January 12th through the 13th, exhibitor showcase and conference programming will take place
• On January 14th, conference programming will continue.
• Please note, registration for CES will open on December 1, 2020.

Similar to previous years, CES 2021 will allow participants to hear from technology innovators but in a different format. Continuing with its legacy, the annual trade show still will have cutting-edge technologies and product launches from global consumer brands.

For over 50 years, CES has been the global stage for technology and lifestyle innovation in Las Vegas. Though we are in a pandemic, CES 2021 will provide an engaging platform for companies large and small to launch products, build brands, and form partnerships remotely.

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