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Google Contracts Block Competitors
As Weinberg explained these contracts create formidable hurdles for competitors. “We hit an obstacle with Google’s contracts,” Weinberg said.
The U.S. Department of Justice argues that Google’s financial incentives to companies like Apple and Verizon to lock in its search engine as the default choice on laptops and smartphones have suppressed competition. In contrast, Google maintains its dominant position is a result of superior product quality.
Google claims that even when it secures the default search position on devices, users can easily switch to alternative search engines with a few clicks.
However, Weinberg’s testimony suggests that transitioning from Google is anything but straightforward. “The search defaults are the primary barrier,’’ he said. “It’s too many steps.’’
He detailed that it often requires as many as 30 to 50 steps to change default settings across multiple devices. Simplifying this process to a single click could make a significant difference in user adoption, according to Weinberg.
DuckDuckGo users’ privacy
A MIT graduate, Weinberg launched DuckDuckGo from his Pennsylvania basement in 2008, and the company began carving its niche as a search engine that prioritizes user privacy.
