EXCLUSIVE: Chris Brown & Live Nation Hit With Lawsuit Filed By Breezy Swim – The Miami Swimwear Brand Claims Trademark Infringement Over ‘Breezy Bowl XX’ Tour

The legal challenge centers on Brown’s March announcement of his “Breezy Bowl XX” tour, which the swimwear company contends directly infringes upon their established trademark rights and creates dangerous confusion among consumers.

Marketplace Confusion and Brand Identity

Evidence of Consumer Mix-ups

Breezy Swimwear CEO Kris Izquierdo has presented compelling evidence of marketplace confusion through social media interactions. The company points to direct messages received on their official “Breezy Bowl” Instagram account from individuals who mistakenly believed Chris Brown would be appearing at their swimwear brand events.

This type of consumer confusion represents a textbook example of trademark infringement concerns, where similar branding in overlapping promotional contexts creates legitimate marketplace disruption.

The Female Empowerment Brand at Risk

Central to Breezy Swimwear’s legal argument is their positioning as a female empowerment brand, which they claim stands in stark contrast to associations they wish to avoid. The company argues that Brown’s use of similar branding could create negative brand associations that undermine years of careful brand development centered around empowering women.