Mark Zuckerberg’s Plan for Offensive Content
Business ı By Sherri Riggs
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The CEO of world’s largest and most popular social media platform has started writing weekly blogs leading up to the New Year. Mark Zuckerberg of Facebook says 2018 has been a year of change and has been, “...addressing the most important issues facing Facebook,”.
Recently Zuckerberg wrote a post titled, “A Blueprint for Content Governance and Enforcement,”. In it Zuckerberg describes why he created Facebook, and why he believes it’s good for everyone.
“I believe the world is better when more people have a voice to share their experiences, and when traditional gatekeepers like governments and media companies don't control what ideas can be expressed.”
In the note, he also expresses concern about the damage Facebook can, and has done.
“We have a responsibility to keep people safe on our services -- whether from terrorism, bullying, or other threats. We also have a broader social responsibility to help bring people closer together -- against polarization and extremism.”
Zuckerberg goes on to say that over the last few years, he’s seen Facebook used as a tool for people to spread misinformation, interfere with elections and incite violence. And he wants these things to stop happening.
His plan to make content safer is to grow and develop an artificial intelligence program that will find the offensive/mis-informative/bullying content and proactively remove it. On a smaller level that is happening now, but in one year, Zuckerberg believes the technology will be even stronger and faster.
“Over the course of our three-year roadmap through the end of 2019, we expect to have trained our systems to proactively detect the vast majority of problematic content.”
In concluding his note, Zuckerberg acknowledges how far they have to go before Facebook can be everything he wants it to be: A positive force to bring people together, not tear them apart.
"There is no single solution to these challenges, and these are not problems you ever fully fix. But we can improve our systems over time ... We will continue making progress as we increase the effectiveness of our proactive enforcement and develop a more open, independent, and rigorous policy-making process.”
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