Instagram’s Reels feature, which launched last week, is an Instagram-Facebook feature for photo and video sharing and has no ties to Reelz. Similar to TikTok, it enables users to create and edit short videos and music clips.
During the pandemic, TikTok’s U.S. user-base skyrocketed to over 100 million, but is facing a potential U.S. ban. Instagram created the Reels feature to attract those soon-to-be displaced TikTok users.
In July a similar case: Instagram vs INSTAGEM
Instagram is facing it’s own brand battle. Instagram filed an opposition to the registration of the INSTAGEM trademark being requested by Market Organization Inc. The case was filed with the Trademark Trial and Appeal Board (TTAB) on July 10.
Instagram attorneys claim that the INSTAGEM trademark should not be approved.
Instagram also says that its social media platform, launched in 2010, “has continuously used the trademark INSTAGRAM” in the United States. Instagram owns 11 stylized versions of trademark applications and registrations.
