Oath, a Verizon subsidiary that manages a number of media, technology, and communication brands, agreed to pay $4.95 million to settle AOL’s alleged violation of children’s online privacy.
The media company reached the settlement agreement with the New York Attorney General’s office. The settlement is the largest penalty in an enforcement action against a company found in violation of the Children’s Privacy Protection Act (COPPA).
In a statement, New York Attorney General Underwood, said, “COPPA is meant to protect young children from being tracked and targeted by advertisers online. AOL flagrantly violated the law – and children’s privacy – and will now pay the largest-ever penalty under COPPA.”
“My office remains committed to protecting children online and will continue to hold accountable those who violate the law,” added Underwood.
The Attorney General’s office found that AOL’s ad exchanges have been violating COPPA until last year. The company conducted billions of auctions for ad space on hundreds of websites. It collected, used, and disclosed personal information from the website’s users and allowed advertisers to track and served targeted ads to children under the age of 13. AOL’s actions violate children’s online privacy.