The Missouri Department of Transportation (MoDOT) is using a unique approach in disseminating its anti drugged-driving message to drivers particularly those who are using recreational drugs such as marijuana.
MoDOT is taking advantage of in-the-hand advertising to target younger drivers and recreational marijuana users to inform them about the dangers of driving under the influence (DUI).
Pizzerias in ten cities across the Missouri are helping MoDOT spread its anti-drugged driving message, which is printed on pizza boxes. It believes that this innovative strategy will be effective bases on the notion that marijuana users love to eat junk foods such as pizza when they are high. Therefore, it is likely that they will see MoDOT’s message.
The Missouri law enforcement agency launched its drugged-impaired awareness campaign days before April 20 also referred to as 420 by cannabis enthusiasts. 420 is a code for smoking marijuana around 4:20 p.m. and the date (4/20) for the annual cannabis-oriented celebration across the United States.
MoDOT is reminding cannabis users that DUI is still illegal in all states
Its message, “Drive High, Get a DUI.” Although cannabis for recreational and medical use is now legal in many states, it is still illegal in all states to drive under the influence of it.
