While “free trial” marketing is legal, there are a number of free trials that link back to John Monarch’s business, Direct Outbound Services, that regulators have taken action on.
One such enterprise is Healthy New Beginnings, hereinafter HNB, an alleged scam that was shut down by the Florida Attorney General’s office. Consumers across the country have claimed that HNB billed their credit cards without their authorization for weight loss pills, laxatives, skin creams, and more.
John Monarch, through his company Direct Outbound Services, appears to have operated nearly every facet of HNB, including but not limited to assisting in the procurement of merchant processing, chargeback/AG/BBB complaint responses, USPS shipping, customer service, contract manufacturing, and possibly even its advertising.
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Yet the only person that appears to have had any liability when the Florida Attorney General took action against HNB was a man named “Jon Dorko.”
