The Global Alliance for Responsible Media (GARM), a nonprofit initiative established by the World Federation of Advertisers (WFA), has closed. The decision to shut down came after an antitrust lawsuit was filed by Elon Musk’s social media platform, X (formerly known as Twitter).
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GARM
GARM’s stated purpose is to protect advertisers from associating their brands with harmful online content, such as hate speech, misinformation, and violence.
The organization’s members included some of the world’s biggest advertisers, like Unilever, Mars, Orsted, and CVS Health, all of whom were named in X’s lawsuit along with GARM and the WFA.
Founded in 2019 by the WFA, with the idea of providing social media oversight. The Christchurch Mosque shootings in New Zealand, were live-streamed on Facebook. This event exposed the failure of social media platforms to protect users from harmful material.
