Plaintiffs Janet Sihler and Charlene Bavencoff represent a nationwide class of consumers who allege they were victimized through deceptive pricing and marketing practices associated with popular Keto diet products, including Ultra-Fast Keto Boost, InstaKeto, and Instant Keto.
According to the Third Amended Complaint filed on April 19, 2024, the plaintiffs assert they were charged substantially more than the advertised prices. For instance, Ms. Sihler claims she agreed to purchase InstaKeto under a “Buy 3 Bottles, Get 2 Free” promotion, expecting to pay $119.22. Instead, she was billed $198.70 without her authorization. Similarly, Ms. Bavencoff reports experiencing identical unauthorized charges after purchasing Ultra Fast Keto Boost, drawn in by promotions falsely claiming endorsements by celebrities from the television show “Shark Tank.”
The complaint alleges, “This action involves a form of fraud and cybercrime that has become increasingly common — and lucrative — across the Internet. This particular scam (the “Keto Racket”) was designed to lure consumers into purchasing worthless weight-loss pills branded “Ultra Fast Keto Boost” and “Instant Keto” (collectively, the “Keto Products”) by using fake celebrity endorsements and misrepresentations about the amount consumers will be charged if they buy the pills. The operators of this scam deceived consumers like Plaintiffs Sihler and Bavencoff by advertising that the Keto Products were endorsed by celebrities (they weren’t) and that the purchase prices of the Keto Products were significantly lower than the amounts actually charged to the victims’ debit or credit cards.”
