Negotiations, Assurances and a Showroom Surprise
The conflict intensified as Google rebranded its Bard AI assistant to Gemini in 2024 and broadened its use of the name across services and devices.
Consumers can already pair P2B’s Gemini Bluetooth speakers with Android smartphones and activate Google’s Gemini AI assistant, the complaint says — a combination P2B argues is likely to create confusion about affiliation.
In December 2024, Google’s counsel reached out after its efforts to register “Gemini” trademarks in Mexico and South Africa were rejected due to P2B’s mark. Google sought to negotiate a coexistence agreement, according to the lawsuit.
While discussions about potential confusion were ongoing, P2B attended the January 2025 Consumer Electronics Show in Las Vegas. Its booth was positioned next to a “Google TV” booth, and staff were repeatedly approached by attendees asking about ties to Google — especially after the Bard-to-Gemini rebrand, the complaint alleges.
P2B says Google assured its attorneys during negotiations that it had no plans to use Gemini as a trademark for audio equipment or related software. Yet in August 2025, Google announced it would extend its Gemini AI assistant across multiple consumer electronics products, including wireless headphones.
By October 2025, Google revealed plans to launch a Google Home speaker branded “with Gemini” in spring 2026, the suit says.
Google’s rollout, P2B contends, is no longer confined to smartphone-based software. Instead, the tech giant has embedded Gemini directly into hardware through firmware integration, including Pixel earbuds.
