In a significant development, Universal Music Group and TikTok have finalized a deal that reinstates Universal Music’s artists and their creations on the popular social media platform. This agreement resolves a standoff concerning artist compensation and the use of AI-generated content, marking a pivotal chapter in their collaboration.
Universal Music Allows Artists Back On TikTok After Deal : A New Chapter in Music and Technology
On Wednesday, the two industry giants announced a “new multidimensional licensing agreement” that promises to rejuvenate their partnership. This deal ensures that music from acclaimed songwriters and performers, including the likes of Olivia Rodrigo, Drake, and Taylor Swift, will grace TikTok once more, following a withdrawal earlier in February due to unresolved issues between Universal Music and TikTok.
Focus on Artist Compensation and AI Integrity
Lucian Grainge, CEO of Universal Music, expressed that this agreement heralds a renewed focus on the intrinsic value of music and the importance of human creativity. He emphasized the goal of enhancing the welfare of the creative community and nurturing the relationship between Universal Music’s artists and their fans through innovative engagements.
