YouTube has surged ahead of all other streaming platforms, according to a July 2024 report. This milestone underscores YouTube’s growing dominance in the entertainment industry.
In the coming months, it is expected to surpass Disney and become the largest media company in the world.
YouTube’s Unstoppable Growth
Nielsen’s The Gauge, which tracks TV viewing across major U.S. platforms, revealed that in July, streaming accounted for a record-breaking 41.4% of total TV consumption.
Breaking down the numbers among platforms such as YouTube, Netflix, and Prime Video, YouTube’s lead becomes even more apparent.
Many people recognize YouTube as a significant force in media, but few grasp just how massive it has become.
MoffettNathanson analyst Michael Nathanson highlighted that, “Measured by revenue, YouTube was the second-biggest media company in the world last year.”
In 2024, YouTube generated $54.2 billion in revenue, just $5.5 billion shy of Disney. Looking ahead to 2025, Nathanson predicts that YouTube will surpass Disney and claim the top spot.
Advertisers Flocking to YouTube
YouTube commands an extraordinary amount of user attention across all age groups. As media consumption patterns shift, advertisers have increasingly recognized YouTube’s unparalleled reach.
