Truth Social Plans AI Expansion Amid Financial Struggles and Market Ambitions

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Truth Social, the social media platform co-founded by President Donald Trump, is setting its sights on the artificial intelligence industry.

In a move announced Wednesday, Trump Media & Technology Group has filed trademark applications for “Truth Social AI” and “Truth Social AI Search,” indicating plans to integrate AI tools into the platform.

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Trump Media Applies for Truth Social AI Trademarks

While few specifics were disclosed, the filings suggest Trump Media is exploring ways to boost revenue and engagement through emerging technologies.

The platform, a central part of Trump’s digital brand, may be positioning itself to compete with AI-driven platforms and tools already offered by rivals like Meta and Elon Musk’s xAI.

“We expect to incur significant expenses and operating losses for the foreseeable future as we build and grow our streaming and infrastructure operations,” the company acknowledged in its quarterly report.