His rule for dating-app bios is straightforward: don’t announce to the world that you’ll be “up for parole” soon.
That humor, combined with an unmatched ability to connect with listeners, explains why his audience continues to grow—and why artists are once again looking to radio, and specifically to him, to break music and reach fans.
Why DJs Are Back at the Center of Radio’s Strategy
Radio cannot out-algorithm streaming platforms. What it can do—and is increasingly doing—is re-invest in voices that listeners trust.
Personalities like JoJo Lopez are not interchangeable. They create routine, familiarity, and a sense of shared experience that no playlist can replicate.
The coincidence of a shared last name may have caught my attention, but it underscores a broader point: radio is at its strongest when names matter—when voices are recognizable, local, and human.
As the industry recalibrates, one lesson is becoming clear. Radio’s future will not be saved by fewer DJs or more automation.
It will be saved by putting them back at the center.
Sources:
