Belichick’s 24-year-old girlfriend, Jordon Hudson, has drawn media attention after appearing frequently at practices and shutting down questions about their relationship. Her presence on the sidelines — along with Belichick’s decision to feature her in promotional material — has fueled perceptions that his focus lies elsewhere.
Feuds, Egos, and Fractured Priorities
According to Yahoo Sports, Belichick’s notorious feuds have followed him to UNC. Inside Carolina reported that the university’s social media team was allegedly ordered not to post highlights of former Tar Heel quarterback Drake Maye’s performance for the Buffalo Bills because Belichick barred Patriots scouts from the UNC facility.
Belichick admitted, “It’s clear I’m not welcome there around their facility, and so they’re not welcome at ours. It’s pretty simple.”
Observers saw that statement as a stunning example of ego overshadowing leadership. “There are only 32 NFL teams,” one reporter wrote. “How does it serve the players or the program to ban one of them from practice because the coach has a grudge?”
Internal Chaos and Coaching Nepotism
Belichick’s staffing decisions have also sparked criticism. “Making Steve Belichick the defensive coordinator and Brian Belichick the defensive backs coach? Good for the Belichicks, bad for North Carolina,” wrote Yahoo Sports. “Making Matt Lombardi the quarterbacks coach? Good for the Lombardis, bad for North Carolina.”