FOLLOW US

November is breaking records left and right as shopping for the Holiday season kicked into full gear this month. Adobe Analytics has released their data on the amount of  money Americans spent online during Cyber Monday, Black Friday, Thanksgiving Day, and every other day of the month. From November 1st to through the 26th, American shoppers spent (on average) more than 2 billion dollars each day. The total comes out to nearly 59 billions dollars. And that large number is just from online sales. So far that a is a 19.9 percent increase in online sales from this time last year. With a handful of days still left in the month, chances are high all of these numbers will increase.

When it comes to the individual shopping days like Black Friday and Cyber Monday, those numbers also increased year-over-year. In a press release from adobe they said Cyber Monday set a record in American history.

“Cyber Monday sales topped $7.9 billion according to Adobe Analytics data, making it the single largest shopping day in U.S. history,” said John Copeland, head of Marketing and Customer Insights at Adobe.

Copeland went on to say that cell phones were a big hit this year, along with another new trend, “Sales coming from smartphones hit an all-time high of $2 billion and we saw a significant spike in the Buy Online, Pickup In-Store trend.”

Buy Online, Pickup In-store has been around for a while, but this year, it’s popularity increased by 50 percent. Adobe can’t say for sure what caused the spike, but assumes it’s due to traditional retail and online retail blending together.

The cities that spent the most money online aren’t too shocking. Consumers in Denver had the largest checkout baskets coming in at $163 each. They were followed by San Franciscans who spent $157 each, then came New Yorkers and Portlanders who spent $156. Nationwide the average was a bit smaller at only $138 spent per person.