Burger King, the fast-food franchise giant has made waves by announcing the closure of a significant number of its U.S. restaurants. It is part of the ambitious “Reclaim the Flame” rebranding campaign which began in 2022. And represents a colossal $400 million investment.
This pivotal decision is a reflection of both internal and external factors.
Presently, the global landscape boasts over 18,000 Burger King locations, encompassing both company-owned and franchised establishments.
Burger King has established itself as a prominent player in the fast-food domain, specializing in flame-broiled hamburgers. It stands as the second-largest hamburger chain in the United States, with McDonald’s in first place.
Twitter Rebranding: Elon Musk says the Bluebird will Transform into a Bold X – USA Herald
The company has cultivated a rich history as one of the most successful brands in the fast-food realm. It was founded in 1953-4 when James W. McLamore and David Edgerton laid the foundation in Miami. The partners sold their first franchises in 1959, and Burger King became a national chain. Since then, the company has been expanding its reach across the globe.
