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Anytime a product undergoes changes its users are likely to be resistant. Since that time, Jenner has been using the platform and the ill-will the celebrity had toward the platform seems to have ended. As long as the changes made by Snapchat are for the longevity of the platform, this minor PR debacle will likely fade into the past.

Product fixes and expansion

Snapchat has worked to fix many of the issues that users such as Kylie Jenner have been disappointed with. For instance, the company has spent most of the past year re-tooling its Android app, which lagged behind the iOS version of the platform.

In other product news, Snapchat is doing more with augmented reality (AR) such as Lenses. It found over 70% of users viewed a Lens daily. By the end of last year, over 300,000 Lenses had been created and viewed a total of 35 billion times. In a new initiative the company calls Lens Challenges, users can create a Lens themed to a particular song, holiday, or event.

The company recently partnered with Amazon to allow users to identify an object or barcode directly in the Snapchat app and purchase the item on Amazon. In fact, one developer found code already embedded in Snapchat’s current app which points to this “Visual Search” feature, meaning, its release may not be too far away.

Meanwhile, Snapchat is working to expand its platform outward to more users across the globe. Recently, it announced it will be beta testing in 8 new languages across Asia, with the majority of languages focused on the Indian market. This is a direct attack at Facebook, who already has more users in India than the United States.

Looking at the numbers

As of the beginning of March, the price of SNAP has been hovering around $10 per share. At this price, the total market capitalization of SNAP comes to about $13 billion.

Compared to the valuation of other social media platforms like Facebook ($490 billion) and Twitter ($24 billion), the value of SNAP in the current market is quite low. As SNAP continues to develop and grow its user base it has the opportunity to take market share away from these competitors.

At the time of its IPO, investors believed the valuation of SNAP was closer to $30 billion than what it is today. In fact, SNAP came in at an IPO price of $17 per share and began trading on the New York Stock Exchange (NYSE) at $24 per share, more than double its current valuation.

Additionally, the company’s latest quarter earnings showed promise, with revenue and profit numbers exceeding analyst expectations. Revenue came in at $389.8 million while earnings per share (EPS) were quoted at a loss of $0.14 per share, a full $0.05 per share better than expected. As a result of its strong quarter SNAP rose 17% after releasing its earnings report.