Case Insights
R&B superstar Chris Brown and entertainment giant Live Nation are embroiled in a trademark dispute with Miami-based Breezy Swimwear over the use of “Breezy” branding. The swimwear company alleges that Brown’s “Breezy Bowl XX” tour infringes on their established trademark and creates marketplace confusion that could damage their female empowerment-focused brand reputation.
By Samuel Lopez – USA Herald
The timing couldn’t be more dramatic. As Chris Brown’s highly anticipated “Breezy Bowl XX” American tour launched today in Miami, a federal lawsuit filed Wednesday by Breezy Swimwear threatens to overshadow the musical celebration with serious legal implications for both the Grammy-winning artist and concert promoter Live Nation.
The Foundation of the Dispute
Breezy Swimwear, a Miami-based company that positions itself as a champion of female empowerment, claims it has held legitimate rights to the “Breezy” trademark since 2018. According to court documents filed in federal court, the company developed its signature “Breezy Bowl” event concept in 2023 as a promotional vehicle for the brand, establishing what they argue is clear precedence in the marketplace.
