“This is a glimpse of what’s to come in Search overall,” said Liz Reid, Google’s head of Search.
AI Overviews — a tool that summarizes information instead of listing links — has already been in limited use. But Tuesday’s announcement shows a more aggressive integration of generative AI into Google’s core product.
Google Launches Flow: AI Movie Tool Raises Eyebrows in Hollywood
The updates didn’t stop at Search. Google also introduced Flow, an AI-powered film-making tool that could revolutionize the entertainment industry.
According to Google, Flow is meant to assist studios with content creation, not replace them. It’s hard to ignore the disruptive potential.
“Studios spend millions on high-end productions. What happens when AI can do the same job faster and cheaper?” asked Business Insider’s Alistair Barr in his coverage of Google’s new tool.
As Google positions itself both as a partner and a disruptor to legacy industries, the balance of power between AI tools and traditional services continues to evolve.