On www.forgetstoner.com, people can read about why these featured people use weed. Some say it’s for medical reasons, others for mental health and others for the high. The company wants to communicate that all of these uses are legitimate for their legal product.
Daniel Yi, the senior vice president of communications for MedMen, says, “What we’re saying is the very definition of a stereotype is defining a person by one bad mention. They’re also a grandmother. They’re also a father, a son, a brother.”
Jud Weiss, the founder and CEO of Lit.Club, markets his company’s products as fine luxury items. He says people should view his product as they would a fine bourbon.
“Very much like the Tesla, we want to be seen as luxury quality, but affordable,” Weiss said.
Opposition to Mainstreaming Marijuana
Not everyone is happy about the legalization of marijuana, however. And some see danger in legitimizing its use.
Kevin Sabet, the president of the group Smart Approaches to Marijuana, was a drug policy adviser to Presidents Bill Clinton, George W. Bush and Barack Obama.
