In July, iMiracle engaged in legal combat with a U.K. rival over the sale of vapes branded as “Found Mary,” arguing their identical nature to its products. iMiracle has been relentless in protecting its intellectual property, filing numerous claims in the U.S., accusing companies of selling knock-off Elfbar products with counterfeit logos.
Elfbar, a Contested Crown
Elfbar, hailed as the most popular brand among young vape users in the U.S., faces its own set of legal skirmishes. In October, VPR Brands sued a chain of Georgia smoke shops, Vape Loft, seeking to prevent the sale of Elfbar products produced by iMiracle. The legal tussle involves counterclaims, with both iMiracle and Vape Loft insisting that VPR Brands is the one selling knockoffs.
Regulatory Crackdown and Seizures
iMiracle’s meteoric rise has not gone unnoticed by regulators. In May, the U.S. Food and Drug Administration (FDA) placed certain companies associated with illegal e-cigarettes, including iMiracle, on a red list, blocking Elf bar imports. The crackdown intensified on Dec. 14, with the FDA and the U.S. Customs and Border Protection seizing around 1.4 million illegal e-cigarette products, totaling approximately $18 million, including Elfbar and Lost Mary branded vapes.
