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April 2, 2026

Business February 1, 2025 6 mins read

Machines Are Making Hiring Decisions Based on Your Social Media Posts

Business ı By Donald Sonn

2,342 0 Comments

Having a bot dig through resumes lets companies spend less on their human resources department. Yes, they will still need people to conduct interviews and make final decisions, but this grunt work of reading resumes and sorting them is much more cost effective with a bot. Watson can sort through data in a blink of an eye. A human cannot.

How does AI change the job seeking game?

What does this all mean for job seekers? Artificial intelligence changes the resume game. Gone are the days when an eye-catching font or a creative cover letter helps you get your foot in the door.

Now, job seekers need to be sure that they have keywords appropriately stuffed into their paperwork. It’s like learning to use SEO (search engine optimization) tools to get the attention of the computer.

Pay close attention to your social media profile

Job seekers also need to be hyper aware of what they put online. Since most people today have some sort of online, social media presence, not having it could harm your chances of getting through a sort. Have a social media presence, just be sure that you are not doing things that would put your resume in the immediate NO pile.

If your actions could damage the reputation of the company, then you will not be hired. It’s that simple. And, the same should go for the things you post after you have the job.

The idea of a computer digging through resumes can be stressful for job seekers. As certain keywords and images will immediately trigger the AI bots to move a resume to the no pile, people might become less likely to look for new jobs. When something is posted to Facebook, Twitter, or a blog, it can be difficult to remove.

Will people be able to change their social media profiles as they age or are they stuck with the stupid things they posted when they were in high school or college? It does not seem fair that a job seeker could be immediately removed from candidacy based on things that they did years before applying for a job.

How to remain relevant in the age of machines?

The key to survival in the age of machines is to remain relevant. The machines cannot do work like this without programmers and people who can maintain the machines. When you are building a resume that you know a computer will scan, then your first consideration is to the format of the resume.

A computer will not look for a unique resume format, but will look at the quality of the words, the grammar, spelling, and keywords. You remain relevant by following the format that the computer expects, but you put your creativity and personality into the details of the words you choose. Do not try to reinvent the resume because the computer doesn’t care about that.

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Donald Sonn
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Donald Sonn

Donald Sonn is a former scientist and a senior technical recruiter with Professional Recruiter Associates in the greater San Diego area. Sonn has previously been a senior business development executive and is an expert on technical recruiting and human resources topics and business development. He received his MBA from the University of California, Berkley.

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