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And More October 2, 2022 2 mins read

Peloton Will Put 5400 Bikes in Hilton-Branded Hotel in the U.S.

And More ı By Rochdi Rais

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Peloton

Peloton will put bikes in all 5,400 Hilton-branded hotels in the United States as part of a partnership announced by the two companies. 

The partnership will provide at least one bike to each hotel fitness center, including locations of the 18 Hilton brands, such as Hampton Inn, Embassy Suites and Doubletree. Hilton Honors members will also receive a 90-day free trial of the Peloton app.

The partnership builds on an existing hotel footprint for Peloton, which says hotel guests have completed 1.6 million Peloton rides so far in 2022.

“My first experience with Peloton was during a hotel stay while on vacation, and I was immediately hooked,” said Betsy Webb, the global vice president of Peloton’s commercial branch. “We love brands that prioritize their customers’ wellness and could not be more excited to bring Peloton to Hilton guests nationwide wherever they are on their fitness journey.”

The move is a part of a larger turnaround effort by CEO Barry McCarthy, who took the helm from co-founder John Foley in February. The firm announced critical changes and layoffs during the transition of power, as it struggled with the end of pandemic-era demand.

A representative from Peloton called this year “transformative” for the company and indicated that more changes to the company’s strategy are to come.

Foley left his role as executive chair in mid-September alongside fellow co-founder and Chief Legal Officer Hisao Kushi and the company’s first international hire, Chief Commercial Officer Kevin Cornils. Last week, Peloton’s head of marketing Dara Treseder departed the company for an executive position at Autodesk.

 

 

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Rochdi Rais

Rochdi Rais is the Head of Growth and financial and legal writer at USA Herald. He has been writing and editing financial, legal and U.S. news for years with over +4000 articles published during his career.

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