Peloton will put bikes in all 5,400 Hilton-branded hotels in the United States as part of a partnership announced by the two companies.
The partnership will provide at least one bike to each hotel fitness center, including locations of the 18 Hilton brands, such as Hampton Inn, Embassy Suites and Doubletree. Hilton Honors members will also receive a 90-day free trial of the Peloton app.
The partnership builds on an existing hotel footprint for Peloton, which says hotel guests have completed 1.6 million Peloton rides so far in 2022.
“My first experience with Peloton was during a hotel stay while on vacation, and I was immediately hooked,” said Betsy Webb, the global vice president of Peloton’s commercial branch. “We love brands that prioritize their customers’ wellness and could not be more excited to bring Peloton to Hilton guests nationwide wherever they are on their fitness journey.”
The move is a part of a larger turnaround effort by CEO Barry McCarthy, who took the helm from co-founder John Foley in February. The firm announced critical changes and layoffs during the transition of power, as it struggled with the end of pandemic-era demand.
