In a blockbuster move poised to reshape the global experience analytics landscape, Qualtrics announced late Monday that it will acquire Press Ganey Forsta in a $6.75 billion cash and stock deal, marking one of the largest mergers in the experience management industry.
The acquisition — guided by Goodwin Procter LLP and Simpson Thacher & Bartlett LLP for Qualtrics, and Latham & Watkins LLP for Press Ganey Forsta — aims to fuse the companies’ strengths to create what they call “the most complete platform designed for experience management.”
A Strategic Alliance to Revolutionize Experience Management
According to the companies, the merger will bring together Qualtrics’ artificial intelligence-driven tools for measuring and improving customer and employee engagement with PG Forsta’s advanced data analytics and benchmarking capabilities.
The deal, expected to close in the coming months pending regulatory approval, will significantly deepen Qualtrics’ presence in the healthcare analytics space, where measuring experience is closely tied to patient outcomes and staff performance.
“Combining Qualtrics’ AI platform with Press Ganey Forsta’s trusted analytics and deep expertise creates an opportunity to deliver exceptional value and measurable outcomes for our customers,” said Zig Serafin, CEO of Qualtrics.
Serafin added that healthcare represents “the most important proving ground for experience management,” where better patient and employee experiences drive tangible improvements in care quality and efficiency.
