A Platform Built for “Digital Natives”
Founded in 2007, Wealthfront describes itself as a platform for “digital natives”—those born after 1980, including Millennials and Gen Z—who prefer app-based money management to traditional brokerage desks.
In its filing with the U.S. Securities and Exchange Commission, Wealthfront wrote:
“Our platform is designed to address the needs of wealth builders within these generations… We succeed because our clients succeed.”
Wealthfront’s suite includes automated investing, cash management, borrowing products and financial planning tools, creating a digital ecosystem designed to turn savings into long-term wealth with minimal human intervention.
Backed by Big-Name Investors
The company’s roster of backers includes Tiger Global, DAG Ventures, Index Ventures and Ribbit Capital, all of whom helped propel the firm into the upper tier of consumer-facing fintech startups.
Wealthfront had filed its IPO plans confidentially in June, but did not disclose share totals or its pricing window until now.
