Alleged Sabotage of a Competitor
The suit alleges that in 2020, Comscore began restricting Atlas’s access to its data after identifying CinemaCloudWorks as a competitive threat. Atlas claims it was still under a valid license agreement and had not violated any terms, yet Comscore selectively blocked access, undermining its ability to support clients.
In 2024, tensions escalated when Comscore proposed a new contract that more than doubled Atlas’s subscription rate—from $13,885 to $29,000 annually—allegedly on the basis that Atlas’s data usage had “substantially exceeded” expected limits. However, Atlas says it received no supporting evidence for that claim despite repeated requests.
Then, in April 2024, Comscore abruptly terminated Atlas’s access entirely, citing a pretextual violation involving a publicly displayed graphic on Atlas’s website that had been visible since 2018, the suit states. The real motive, according to Atlas, was to force it to either cease use of CinemaCloudWorks or abandon its ability to offer clients comprehensive analytics.
