“The pulp-free Simply Orange was found to contain the dangerous compound perfluorobutanesulfonic acid, while the pulp-free Simply Orange with Mango tested positive for PFOS, considered one of the most detrimental PFAS substances,” Lurenz stated.
Coca-Cola’s Knowledge and Marketing Practices
According to Lurenz, Coca-Cola has been aware of PFAS concerns since at least 2021. Despite this, the company has continued to market Simply Orange as transparent, natural, and simple, boasting about its use of “pure filtered water” and “all-natural ingredients” to attract health-conscious consumers. Lurenz contends that Coca-Cola has failed to disclose the presence of PFAS or take adequate steps to eliminate them from their products.
“The term ‘pure filtered water’ on the product’s label is false and misleading because the products contain multiple types of PFAS chemicals which may be removed by water filtration systems,” Lurenz asserted in the amended complaint. “The products are further misbranded because their labeling is false and misleading insofar as they purport to be ‘all natural’ and do not disclose the presence of PFAS.”
Coca Cola PFAS Lawsuit : Legal Allegations
The complaint alleges violations of the New York Deceptive Trade Practices Act and New York State Agriculture and Markets Law, as well as claims of negligence and unjust enrichment.
