For this reason, the State of Iowa Attorney General took issue with both the fraudulent product claims and predatory advertisements. For instance, when advertisements depict CNN’s Anderson Cooper in a “screen-captured” fake interview with accompanying false story, it’s a problem. As an illustration, an 84 year old man ordered the product, solely based on the advertising and his hope the miracle pill would assist him in with his failing memory. In the end, and unfortunately, the elderly gentleman was duped out of his money and his memory had not improved.
Convert2Media and Due Diligence
While advertisement companies are not routinely subject to industry regulation, companies like Convert2Media have an ethical responsibility to be truthful in their business practices.
“Advertisers can only hope that they’ve been creative enough to capture a customer’s attention with an eye-catching and informative message, presented in an honest and ethical manner, which will be remembered for longer than eight seconds.” – McFadden/Gavender
