A Data-Driven Engine for Monetization
Legend operates a scaled media network powered by advanced marketing technology across its owned and operated digital platforms. It also distributes sports and betting content to major outlets including Sports Illustrated and Yahoo Sports.
When fans search for teams, odds or scores, Legend’s systems connect them with sportsbooks, gaming platforms and advertisers at precisely the moment intent peaks.
In 2025, Legend generated 320 million annual visits from 118 million unique users, with more than two-thirds returning regularly. The acquisition folds that deeply engaged audience into Genius Sports’ expanding ecosystem, adding predictable revenue streams.
Through FANHub — described as the world’s first sports fan activation platform — Genius Sports plans to integrate Legend’s audience and marketing engine with its network of more than 2,000 sports, media and betting partners via a unified platform.
“This deal accelerates our strategic and financial objectives, supercharges fan monetization, and builds a fully integrated sports and gaming media network,” said Mark Locke, CEO of Genius Sports. He added the transaction would deliver “more data, more audience, more inventory and greater monetization of sports fans,” while lifting margins and free cash flow.
Nick Kisberg, Founder of Legend, called the merger of the two companies’ capabilities a growth catalyst. “Joining forces with Genius Sports brings together two world-class teams,” he said, adding that the combined platform will unlock new opportunities for partners and products.
