Court documents reveal that expert analysis estimated damages between $533 million and $720 million. The $100 million settlement represents a recovery of approximately 13.9% to 18.8% of those alleged damages—an outcome plaintiffs say is a strong resolution given the risks of trial.
“This case was about ad product features we changed over a decade ago, and we’re pleased it’s resolved,” a Google spokesperson said.
Legal Fees & Next Steps
Class counsel plans to request attorney fees of up to 33% of the settlement fund—about $33 million—citing 34,000 hours of work on the case. They will also seek up to $4.2 million in litigation expenses.
If approved, the settlement will bring closure to one of the longest-running class actions against the tech giant, setting a precedent for how digital advertising disputes are handled in the future.
Legal Representation
The plaintiffs are represented by Kessler Topaz Meltzer & Check LLP and Nix Patterson LLP.
Google is represented by Mayer Brown LLP.
