It showcases conversational summaries generated by Google’s AI technology at the top of the search results page. These AI overviews will appear when Google’s algorithms determine they provide the quickest and most effective answer to a user’s query. And will be favored particularly for complex topics or during brainstorming and planning activities.
For simpler searches, such as looking for store recommendations or weather forecasts, users will still see traditional website links and ads.
Google began testing these AI summaries with a select group of users a year ago, and now plans to make it a standard feature for about one billion users by the end of the year. Then follow-up with a global rollout.
Google AI Retooled Search Engine
The AI-generated summaries, branded as AI Overviews, will often include links to websites but place them below the summary. This positioning is likely to reduce the number of users clicking through to primary sources, such as news articles, impacting the revenue streams of media outlets that rely on web traffic.
