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Business January 22, 2021

Google Threatens to Stop Search Engine in Australia if “Unworkable” Code Becomes Law

Business ı By Marivic Cabural Summers

152 0 Comments

Google-Search Engine-Australia
Google threatened to shut down its search engine in Australia. The tech giant opposes proposed legislation that contains a provision that requires payments to news publishers for contents it displays on search. On Friday, Google Managing Director Mel Silva for Australia and New Zealand told Australian senators during a public hearing that the tech giant is "committed to achieving a workable news media bargaining code." However, she said the proposed legislation "at its "current form remains unworkable." Silva expressed concern that if the proposed News Media Platforms Mandatory Bargaining Code becomes a law, it will harm Google, small businesses, small publishers, and millions of Australians who use the tech giants' services daily.

Google says the requirement to pay for news links and snippets in search is "untenable"

She also stated that Google is willing to pay publishers for value without breaking its business and search engine in Australia. However, the tech giant's primary concern is the provision in the law that requires payment for news links and snippets in search. Silva explained that the requirement represents an "untenable precedent" for Google's business and the digital economy because it is "not compatible" with how search engines work and how the internet works. "The principle of unrestricted linking between websites is fundamental to search.  Coupled with the unimaginable financial and operational risks, if this version of the Code were to become law, it would give us no real choice but to stop making Google Seach available in Australia.  That would be a bad outcome for us, but for the Australian people, media diversity, and small businesses who use Google Search," according to Silva.

Misconceptions about what brings users to Google Search

Furthermore, she emphasized that one of the misconceptions in the debate regarding the issue is that "users only come to Google because they can find news or that news is a disproportionate driver" of the tech giant's popularity. Silva pointed out that the tech giant answers queries and helps people find whatever information they are looking for on the web. "In the context of search, the ability share results from a diverse range of news sources is as equally as important as the ability to share results to a diverse range of child care centers...Relevant results for all kinds of queries is what brings users to our search engine..." She reiterated that the Code requiring "payments simply for links and snippets just to news results in search" is their primary concern. It is not acceptable for Google.
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Marivic Cabural Summers
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Marivic Cabural Summers

Marivic has been a freelance writer/journalist for nearly 20 years. She strictly adheres to the ethical standards in journalism. For her, integrity is everything. Readers deserve to know that real story. She previously worked as research analyst and editor at Lombardi Financial and has written for various websites including The Motley Fool, ValueWalk, IcannWiki and was a news writer/radio program producer at Nation Broadcasting Corporation. Marivic holds a BA in Mass Communications.

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