As one industry watcher put it, “When Lego shows up at CES, it’s not about toys alone—it’s about how play intersects with technology, creativity, and culture.”
How to Watch the Lego 2026 Press Conference Live
The Lego Group’s CES press conference is scheduled for Monday, January 5, at 1:00 PM ET. While neither Lego nor the Consumer Technology Association has formally confirmed streaming details, the presentation is widely expected to be available via livestream.
If an official stream is not immediately announced, coverage will still be extensive. The team at Engadget is expected to liveblog the event with real-time updates and analysis. Readers can follow coverage directly at Engadget as more details are released.
You can also explore Lego’s latest products and announcements directly through the official site:
👉 Home | Official LEGO® Shop US
What Might Legos Reveal at CES?
Although Lego has not confirmed any announcements, past appearances offer some clues. At CES 2025, Lego partnered with Sony to unveil the animated game Lego Horizon Adventures.
