Ultimately, Facebook keeps people on their app by securing their interest. This occurs in many forms, whether it’s by recommending people to add as friends or showing what users posted “X” amount of months or years ago.
While LinkedIn is not as popular as the aforementioned social media apps, developers still have their own tricks. The professional connections which drive users to LinkedIn greatly help with this matter.
The overall goal of social media developers is to keep users on the app for as long as possible. LinkedIn does this by recommending lists of people to connect with after users accept invitations.
The Future of Social Media
Knowledge of the psychology behind social media addiction is unlikely to adversely impact Twitter, Instagram, and other popular apps. As the world becomes more and more technology-based, the relevance and power of social media will continue to increase.
