In a statement, Mattel revealed in June they had recently integrated generative AI into their design process. There is speculation about whether AI was involved in the packaging mishap.
Although the exact cause remains unclear, this situation highlights the importance of quality control, especially as companies increasingly rely on automation in product design.
The “Wicked” Merchandise Frenzy
The dolls, part of a collaboration with Universal Pictures, feature characters Glinda and Elphaba, played by pop star Ariana Grande and actress Cynthia Erivo.
Mattel originally promoted the innovative singing dolls back in July. The company marketed with the rising excitement around the new “Wicked” movie adaptation.
The “Wicked” movie adaptation, based on the beloved Broadway musical, is expected to be a major family-friendly hit at the box office.
The film has been split into two parts, with the first scheduled for release on November 22, and the second in fall 2025. In anticipation of the movie’s release, Mattel and other manufacturers have produced a range of “Wicked” merchandise.
