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This story is brought to you by Adidas via the USA Herald Platform

I'm very pumped up for the new Adidas Yeezy launch. Why? Two of my four kids are sneakerheads, and they’ve been chanting “Yeezy! Yeezy! Yeezy!” for the past few weeks. It's contagious.

In case you've missed the fashion boat, the new Yeezy Boost is everything to many people right now. Even Bart Simpson is stoked about the Yeezy!

What’s The Scoop on The New Adidas Yeezy?

New versions of the Adidas Yeezy are due out VERY soon, and sneakerheads all over the world are getting hyped. The Adidas Yeezy Boost 350 v2 Beluga 2.0 is about to drop, and sneaker pandemonium is building.

The shoe was set to release in October, but as with many hyped up sneaker launches, the date is postponed. It looks like the new shoe won’t be available until December 2017.

This sneaker is the 2nd version of the Beluga shoe that released back in September of 2016. The Yeezy Boost 350 V2 Beluga 2.0 comes covered in two shades of grey on the Primeknit upper.

Bold orange is placed on the "SPLY-350" branding on the side panels. Additional details include a heel pull tab with orange stitching on it and a semi-translucent midsole that has been infused with Adidas’ signature Boost technology.

What’s So Great About The Yeezy?

Well, they sell out within minutes any time a new colorway drops, then resell for up to 10-times the original price on eBay. The level of detail of every shoe is also immaculate. Every pair is finely crafted with a knitted exterior, with the various colors weaving in and out to give Yeezys an unmistakable design.

In fact, I even bought my son resell pair for over $350 last year on a trip to Washington D.C. because I just could not resist the colorway. Sure, my husband was furious, but it's a hilarious family memory, and my kid got a pair of Yeezys!

These sneakers are the first to expose the general public to flyknit like materials outside of the running shoe world. They are super comfortable and also use "boost" technology, which is a foam material which helps absorb shock. They are like walking on clouds – very fashionable clouds. How sweet are these rose colored Yeezys????

Also, what’s super cool is that the Adidas Yeezy is challenging the shoe made for the greatest basketball player of all time, Michael Jordan.

Did I Just Say That The Yeezy Is Challenging The Jordon?

I went there. Yes, I did. The Adidas Yeezy, designed by Kanye West just might be the most popular shoe brand since Jordon. Kanye is certainly saying as much with his lyrics to "Facts," on which he claims that he's "jumped over the Jumpman," Jumpman is Jordon’s nickname, FYI.