Also, what’s super cool is that the Adidas Yeezy is challenging the shoe made for the greatest basketball player of all time, Michael Jordan.
Did I Just Say That The Yeezy Is Challenging The Jordon?
I went there. Yes, I did. The Adidas Yeezy, designed by Kanye West just might be the most popular shoe brand since Jordon. Kanye is certainly saying as much with his lyrics to “Facts,” on which he claims that he’s “jumped over the Jumpman,” Jumpman is Jordon’s nickname, FYI.
What Does Kanye Know About Sneakers?
More than you think. Sure, Kanye West is certainly a divisive person and rapper. His high-profile marriage and outlandish public behaviors leave many people uneasy. However, one thing that cannot be denied is his talent for design.
In 2007, Bape was bar none the most coveted streetwear brand on the planet. The Bapesta sneaker was their crown jewel, and Kanye designed a version that featured his mascot, the “Dropout Bear.”
In 2009 West collaborated with Louis Vuitton to create sneakers that were retailing between $990 and $1,140. In the photo below, rapper T-Pain is wearing the Louis Vuitton Jaspers at a live performance. The Louis Vuitton Jaspers are currently selling for $8,000 on Fightclub.com.
When Did The Yeezy Become So Popular?
It started with Nike, not Adidas. Many people don’t know that Kanye West wore an all black suede pair of the Nike Air Yeezy I during his 2008 Grammy Awards performance of “Stronger” and “Hey Mama.” It wasn’t until after his performance that the public became aware that a collaboration between Nike and Kanye West was in the works.
