The New Adidas Yeezy Boost Has Set Off Sneaker Pandamonium
Brand Stories ı By Lynn Steinberg
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Adidas Lands The Yeezy
Just like that, Kanye announced that he would continue the Yeezy Brand with Adidas. The new collaboration was huge news. Kanye was not happy with his royalty deal over at Nike, and Adidas offered him a generous royalty deal.
In 2015, the Adidas Yeezy Boost 750 was released. It came in a clean colorway with the famous cross-strap, a white boost sole and a zipper on the side. With the Yeezy Boost 750, the name ‘Yeezy’ became the epitome of hype. The shoe retailed for $350. These are on my personal shoe bucket list.
A New Yeezy is Born
Not long after, the Yeezy Boost 350 ‘Turtle Dove’ is launched. This was a low-top model with a flyknit upper and a white boost sole. The change from a hightop to low-top was received with extreme enthusiasm in the sneaker world. When Adidas announced the release date, people started camping out all over the world.
In 2016, the Yeezy Boost 350 V2 was born. Kanye took the old 350 design and modified some slight details like a higher heel and the sole. The first colorway of the ‘Version 2' is the Beluga. Soon after, four more colorways were released including the ever popular Oreo seen below. Me likey. What are your thoughts?
Now We Wait For The Next Yeezy
December is not too long to wait for the Adidas Yeezy Boost 350 v2 Beluga 2.0. While you wait, you can fantasize about the four other colorways that are rumored to be dropped between late November and January 2018. Here is the breakdown:
- Adidas Yeezy Boost 350 v2 “Beluga 2.0” will now release in December
- Adidas Yeezy Boost 350 v2 “Semi-Frozen Yellow” will now release in November
- Adidas Yeezy Boost 350 v2 “Blue Tint” release remains in December
- Adidas Yeezy Powerphase (Black, Grey) tentatively set for December/January
Kanye West is wearing the Adidas Yeezy Boost 350 v2 “Semi-Frozen Yellow” is the photo below. Who else is jealous?
Where Can I Get A Pair of Yeezys?
Stadium Goods always has a wide selection of Yeezys so be sure to sign up for their newsletter. eBay and Fight Club also have many Yeezy options at various price points. There are lots of fake Yeezy sneakers out there, so buyer beware and save up for the good stuff!
Did this article give you Yeezy fever? If so, SHARE it with ANYONE who might want to learn more about the Adidas Yeezy.
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