The merger will fuse Outbrain’s artificial intelligence-driven performance technology with Teads’ video and branding solutions, creating a comprehensive solution for advertisers.
Focus on Tangible Outcomes
Unlike standard advertising platforms that base their value on views and impressions, the combined company will focus on delivering tangible outcomes such as attention and e-commerce conversions.
The combined platform will operate in over 50 markets, reaching more than 2 billion monthly consumers.
Leadership and Future Plans
“By joining our expertise in omnichannel video with Outbrain’s strengths in prediction and performance, we are poised to provide our customers and partners with more value than ever before,” said Teads co-CEO Jeremy Arditi. “Having known the Outbrain team for a decade, we know we’re creating an amazing combined company focused on innovation and excellence.”
Post-acquisition, Kostman will serve as CEO of the merged entity, while current Teads co-CEOs Arditi and Bertrand Quesada will serve as co-presidents. Teads’ current owner, Altice, will appoint two board members to Outbrain’s existing board of eight members.
Outbrain Acquires Teads : Legal Counsel
Outbrain was advised by Meitar Law Offices, Bryan Cave Leighton Paisner LLP, and Cravath Swaine & Moore LLP. The Cravath team was led by partners Nicholas A. Dorsey and Joseph D. Zavaglia on financing matters, and partner Arvind Ravichandran on tax matters. The BCLP team included corporate transaction partners Jonathan Morris, Kenneth Henderson, Tim Hanson, and Lindsay Cross. The Meitar team included partners Dan Shamgar and Talya Gerstler.
