Spotify has announced it will appoint two co-CEOs in 2026, a rare move in corporate leadership that has drawn comparisons to Netflix’s successful dual-executive structure.
Founder Daniel Ek confirmed he will step down as CEO and transition into the role of executive chairman, while co-presidents Gustav Söderström and Alex Norström will take over as co-CEOs, reporting directly to him.
A Rare but Growing Leadership Strategy
Most companies operate under a single-CEO structure, but Spotify is joining a small group of high-profile firms experimenting with shared leadership. Netflix named Greg Peters and Ted Sarandos co-CEOs in 2023, while eyewear retailer Warby Parker has been led by Neil Blumenthal and David Gilboa for more than a decade.
“I don’t think the co-CEO model is for everybody, but for our business it works really well,” Sarandos said on the podcast Aspire.
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How Model of Co-CEOs Works at Netflix
Netflix’s leadership provides insight into how Spotify’s future may look. Sarandos and Peters divide responsibilities while maintaining a unified front. Peters told The Verge:
