The Trump Crypto empire took a massive leap forward this week, with the Trump family reportedly notching up to $5 billion in trading paper wealth after their flagship cryptocurrency, World Liberty Financial’s WLFI token, began trading on open markets.
The launch of WLFI on Monday was likened to an initial public offering, allowing holders to buy and sell the token on exchanges such as Binance. Until now, WLFI was available only to private buyers who had no way to exchange their tokens.
A “Crypto IPO” Moment
With a market capitalization of $7 billion, WLFI is already the 31st largest token per CoinGecko.
In a fiery debut, trading volume surged to $1 billion within the first hour, according to CoinMarketCap. WLFI opened around $0.30 before slipping toward $0.20. Even at that lower price, the Trump family’s stake is estimated at over $6 billion, dwarfing the value of their traditional real estate portfolio.
“This isn’t some meme coin,” Donald Trump Jr. tweeted, underscoring the venture’s ambition to position WLFI as more than just another speculative digital asset.
Trump’s Crypto Strategy
President Trump, who last year declared that World Liberty would help “make America great again, this time with crypto,” holds nearly a quarter of all WLFI tokens. His three sons are co-founders, while he is listed as “Co-Founder Emeritus.”
