Trump Media Struggles to Generate Sustainable Revenue
Despite its $5 billion market capitalization and ticker symbol DJT, the financials behind Trump Media tell a more sobering story.
In 2024, the company posted a net loss of $400.9 million with only $3.6 million in revenue. That translates to a sales ratio of 1,100-to-1—far above Meta’s ratio of under 11-to-1.
Most of the company’s revenue comes from advertisements on Truth Social, with more than 90% of that coming from a single client. Efforts to diversify revenue streams through Truth+ streaming and financial ventures are still in early stages and have yet to show substantial returns.
AI, Crypto, and Finance Ventures
Truth Social AI is just one of several bold ventures by Trump Media. In April, the company launched Truth Social-branded Separately Managed Accounts—portfolios focused on “non-woke” equities, managed by Yorkville America Equities and Index Technologies Group.
In addition, Trump Media has filed to create a cryptocurrency exchange-traded fund and announced plans to acquire $2.3 billion in Bitcoin to establish a “Bitcoin treasury.”
