On the other hand, Jonah Peretti, Founder, and CEO, of BuzzFeed commented, “We’re excited about our partnership with Verizon Media, and mutual benefits that will come from syndicating content across each other’s properties, collaborating on innovative ad products and the future of commerce, and tapping into the strength and creativity of Verizon Media Immersive.”
Buzzfeed, Huffpost both viral content news platforms
HuffPost and Buzzfeed both have large numbers of subscribers. Online journalism, featuring viral content is a fast-growing marketplace. Both platforms are at the top of the industry.
Comscore reported that the Buzzfeed website attracted 69 million visitors in October 2020, compared with the Huffpost traffic count of 36 million.
The traffic on Huffpost traffic has dropped 45% in the US since 2017. Buzzfeed’s readership declined 23% during the same time period.
In 2005, Arianna Huffington put a team together to launch the Huffington Post. Jonah Peretti was on the team. Peretti went on to co-found Buzzfeed in 2006. Andrew Breitbart was also on the original Huffington Post team and he went on to start Breitbart News in 2006.