Since its inception in 2009, Bridge has established itself as a formidable force in real estate investment, with over 300 professionals managing approximately $50 billion in assets. The acquisition ensures that Bridge will maintain its brand identity and operate as a standalone entity within Apollo’s asset management empire.
Leadership Transition and Future Prospects
Bob Morse, Bridge’s executive chair, will take on a pivotal new role as an Apollo partner, spearheading Apollo’s real estate equity franchise. Morse expressed confidence in the deal’s potential, stating, “This transaction will allow the Bridge and Apollo teams to grow on the strong foundation that Bridge has built since 2009 as we work to pursue meaningful value and impact for our investors and communities.”
Financial and Legal Powerhouses Behind the Scenes
The deal is backed by a financial advisory heavyweight lineup, including BofA Securities, Citi, Goldman Sachs & Co., Morgan Stanley & Co. LLC, and Newmark Group advising Apollo. J.P. Morgan Securities is guiding Bridge, while Lazard serves as an adviser to Bridge’s special committee.
