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America December 23, 2024 4 mins read

Blake Lively Accuses Justin Baldoni of Sexual Harassment and Coordinated Smear Campaign

America ı By Jackie Allen

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Coordinated Smear Campaign

The filing includes excerpts from thousands of pages of text messages and emails obtained via subpoena, detailing plans by Baldoni and his PR team to push back against Lively if her accusations became public.

“Mr. Baldoni and his Wayfarer associates embarked on a sophisticated press and digital plan in retaliation for Ms. Lively exercising her legally protected right to speak up about their misconduct on the set, with the additional objective of intimidating her and anyone else from revealing in public what actually occurred,” the complaint states.

Messages included in the complaint reveal members of Baldoni’s PR team celebrating social media posts that appeared to support the filmmaker over Lively.

In one exchange, a publicist remarked about Baldoni’s “luck” and emphasized the need to capitalize on it.

The alleged smear campaign also involved subcontractors who “weaponized a digital army” to create and promote content that appeared authentic on social media and internet forums, the complaint claims.

Success of "It Ends With Us"

Despite , "It Ends With Us" became a box office hit, earning $350 million worldwide.

Based on Colleen Hoover’s bestselling novel, the film has drawn significant attention for its storyline, which focuses on sensitive topics like domestic abuse. Hoover also penned a sequel, "It Starts With Us."

This case underscores the challenges individuals face when speaking out against misconduct in the entertainment industry.

 By taking legal action, Lively aims to expose what she describes as a retaliatory system designed to silence whistleblowers and discourage accountability.

 As this case unfolds, it has the potential to spark broader conversations about workplace conduct and the mechanisms used to protect or vilify those who come forward.

 

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Jackie Allen
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Jackie Allen

Jackie is a freelance journalist and technology geek. She worked as a telecom project director for AT&T and BellSouth. Before joining the USA Herald she has written books, articles, blogs and whitepapers. Her clients include Samsung and other technology companies.

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