Disney Marvel’s Strategy: Embracing Talent Over Woke Writers

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Woke Writers 

Marvel’s film productions have consistently dominated the box office, captivating audiences worldwide. And the transition to the small screen has not been as seamless.

 Disney’s CEO, Bob Iger, candidly acknowledged the detrimental impact of Disney+ content on Marvel’s overall reputation. In his own words, “They have not been in the TV business at any significant level…. And frankly, it diluted the focus and attention from their movie output.”

The decision to revamp the TV division at Marvel Studios was likely in the works long before the WGA strike took center stage. Now the company is publicly stating that these changes are, in part, a response to the developments within the WGA. 

The Minimum Basic Agreement (MBA) recently reached between the WGA and the Alliance of Motion Picture and Television Producers (AMPTP) has far-reaching implications for all studios. The MBA covers a broad spectrum, including compensation, benefits, working conditions, literary material usage, contract enforcement, and residual payments for Hollywood writers.