And then there’s the behavior. The claim highlights instances where the band’s public behavior allegedly plummeted the brand reputation of EasyGroup. Infamous moments include a band member’s audacious call for fans to indulge in illicit drug use and politically charged outbursts at festivals.
But it doesn’t end there. Products like lighters and socks with the branding “easy life” and accompanied by the audacious statement “Who Gives a Fu*k” further stoke the flames, with EasyGroup alleging post-sale consumer confusion.
EasyGroup didn’t stop there. They turned the spotlight onto their easyMusic mark, a brand with a substantial reputation since its inception in 2004 as a contender against Apple iTunes. Now, as a music entertainment news portal, the brand’s prestige is still at stake.
A Band’s Witty Retort & The Giant’s Claim
In a cheeky riposte on social media, Easy Life expressed their dismay at either having to relinquish their name or face a daunting legal battle. They jestingly apologized to fans who might have mistakenly booked a flight while intending to attend a concert.
